Ma Yun talks about manufacturing: The impact of "new manufacturing" will come soon

Although not much recognized by the traditional manufacturing giants, Ma Yun persisted in his own opinion.

Although not much recognized by the traditional manufacturing giants, Ma Yun persisted in his own opinion. Following the first "new five changes" in October of last year, he once again remarked that in the next 5 to 10 years, the "five new" will surely hit all walks of life.

In the CCTV studio four months ago, Zong Qinghou first expressed disdain for Ma Yun’s “five new”: “I think that except for the new technology, everything else is nonsense.” And TCL Chairman Li Dongsheng said The euphemism for comparison is: "In fact, apart from the new technology, I really agree with it. I don't understand the other new ones. I don't dare to say that he talks nonsense to Zong Zong, because these new and more seem to be According to his business model, he hopes that the future business environment will be like this. But for industrial and real economy, this is not the most suitable, and it cannot be so simple. New, think new is good."

Dong Mingzhu, who works in the same manufacturing industry, said: “The expression of Zong Zong’s speech was actually very exciting from the heart. He was telling the truth. In fact, we think that the new technology just mentioned is because we are constantly trying to innovate. Please remove the word 'new', both original and existent. It is only that we speak of progress as an expression of the times and that it is of no special importance."

From the standpoints above, Zong Qinghou, Li Dongsheng, and Dong Mingzhu, the three manufacturing giants, are not very satisfied with the “new retail, new manufacturing, new finance, and new energy” except for Ma Yun’s “new technology” recognition. Accredited. Since the author does not know about new retail, new finance, and new energy sources, he only makes a point of view on “new manufacturing”—and it feels as if he is feeling it.

Let me talk about why the author wrote this essay: The cause is that the author saw a photo of an electrical switch on the micro-level of the Central Control Science and Technology Officer. I was curious: "Isn't Central Control doing the control system? How can it be done? Did you get the switch?” And until you get to the point, you know that this switch-like thing is not a switch. It is called “C3-200 Double Door Controller” and is used for the access control system. While arguing with ignorance, the author flashed a thought in his mind: The world has indeed changed, and it is impossible to remember when it started. The access control system has entered a large number of units. Of course, this world has changed not only this point, but the author also thinks of the “multifunctional dust suppression vehicle” that XCMG has just introduced. This vehicle atomizes water into particles equal to the size of dust by high pressure, and it can be reached after it is thrown into the air. The purpose of dust suppression. The author thinks that whether it is an access control system, "multifunctional dust suppression vehicle," or other strange products, it was either not available or rare; but now, many of these products have formed a considerable scale. This part of "new products Is the process of production a "new manufacturing"?

Let's take a look at Ma Yun’s description of “new manufacturing”. At the Yunqi conference in October last year, Ma Yun said: “In the past twenty to thirty years of manufacturing, the manufacturing industry was focused on scale and standardization. The next 30 years Pay attention to intelligence, personalization and customization... Future machines eat electricity, future machines use data, so I hope everyone pays great attention to all manufacturing industries. Due to changes in the retail industry, the original B2C manufacturing model The transformation to C2B, that is, on-demand customization." And at the Green Company annual meeting on April 23, Ma Yun once again talked about "new manufacturing", and that its impact will soon come.

The author believes that although Ma Yun's description of “new manufacturing” is not accurate enough, the core point is clear, that is, the manufacturer can no longer figure out his own convenience and can no longer sell anything. Instead, he must produce products according to the needs of the users. . From this point of view, the production process of access control systems, multi-functional dust suppression vehicles, and so on is really "new manufacturing." Some people may say that according to this logic, "new manufacturing" does not always exist. Then what is new? Indeed, this view is not unreasonable. New products that can meet new demands are constantly being developed. In other words, "new manufacturing" has always existed in a certain sense. However, it is undeniable that compared with the previous decades, the number of new demands and new products that will emerge in the next five to ten years will greatly increase, and more new ideas, new technologies, and new technologies will be used in its production process. Processes, new materials, bring together all these changes, and it is not an overstatement to use "new manufacturing."

From the author's point of view, Ma's prediction seems a bit conservative. The impact of "new manufacturing" is not coming soon, but it has already come. It can be used as evidence that Chen Huiren, executive vice president and secretary-general of the China Machine Tool Industry Association, recently stated the situation in the machine tool industry: “In the past, we have produced large-volume, general-purpose products of the type that we The market demand is not only 'slums', and even some have dropped 90%..." Look, isn't the impact coming?

The old days have passed and the future has come. Regardless of the accuracy of Ma Yun’s profile, “new manufacturing” really needs us to face!

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