Players in the smart voice market: Please note that Amazon's Alexa system platform is still advancing at an incredible speed!
Recently, Amazon announced that its Alexa voice assistant platform has achieved more than 10,000 skills. Now, the Qualcomm SoC chip's support for small integration of its solutions is possible.
First, the upstream chip to spoil
In the past, the intellectuals in the Amazon Alexa voice empire portrayal of the role of the "intermediate licensor" outside of Amazon's own system. If the former is only a small fight, then the power level of the spoiler is enough to push Alexa to the broader era of the Internet of Things.
Qualcomm announced that it will embed the Alexa wake-up function for the system-on-chip (SoC) for Bluetooth audio solutions, and the implementation will be promoted by Sensory and Rubidium in the Qualcomm “eXtension program†(expansion program) members.
It is reported that the chips that will be supported by the Alexa wake-up function include the Qualcomm CSR8670/8675 series, which belongs to the more popular Bluetooth chipset. CSR chips have a leading position in Bluetooth, Bluetooth Smart and audio processing chips. In 2014, Qualcomm acquired CSR at a high price of US$2.5 billion, further consolidating Qualcomm's services in portable audio equipment, in-vehicle systems and wearables.
It is reported that the built-in Alexa wake-up support will be implemented first from the Qualcomm CSR8670/8675 chip series, the current popular Bluetooth chipset.
CSR's next-generation audio system SoC solution with wireless connectivity, embedded flash and integrated capacitive touch sensors. The CSR8670 will be able to create feature-rich home entertainment and wearable audio products with a high user experience and superior audio performance.
The CSR8670 is a software-portable version of CSR's popular BlueCore5 multimedia platform that easily migrates a variety of CSR eXtension partner solutions to facilitate rapid time-to-market deployment of a broad consumer electronics portfolio.
The two Qualcomm Expansion Program members who helped Qualcomm achieve integration are also experienced in working with chip companies to integrate voice technology.
Headquartered in California, USA, Sensory is a consumer-grade voice technology company founded in 1994 by Mike Mozer, Todd Mozer and Forrest Mozer. Its main business is the development and production of cost-effective speech recognition products. Its release of TrulyHandsfree voice control technology, through cooperation with chip manufacturers to achieve the need to cancel the button to activate speech recognition, that is, from the chip level to achieve the function of unlocking the phone, can also perform voice operations.
Founded in 1995, Rubidium specializes in embedded voice processing technology for large-scale market applications. "Rubidium Dialog Engine" is the world's first embedded dialog module that supports voice input, voice output and intelligent interaction management technology. Rubidium's voice processing software solutions have been ported to a variety of audio digital signal processing (DSP) IP products.
Second, how big is Alexa's plate?
Alexa was originally just the voice engine system behind Amazon's smart speaker Echo. Two years ago, no one would have thought that Alexa would grow so luxuriantly. After leaving Echo, Alexa became an independent, voice-driven, screenless AI voice assistant software that was officially opened to third parties in August 2015 and has been distributed to more than 7,000 products/brands. Previously, Amazon's main partners in Alexa included smart home devices such as speakers, TVs, and refrigerators.
But now it seems that Alexa's ambitions go far beyond this. Wearable devices such as earphones and smart watches are small in size, low in power consumption, easy to carry, and sticky in use, occupying an important proportion in IoT devices. According to the data, there are currently more than 100 wearable products based on the Qualcomm Snapdragon series of chips, and the company accounts for 80% of the device market running Android Wear software. The Alexa feature's support for Qualcomm's SoC is profound for Amazon and is expected to drive the Alexa software and hardware integration system to become a more integrated and smaller solution.
A few days ago, Amazon founder Bezos revealed in an interview that Alexa has become one of Amazon's core strategies, and its valuation may be close to 10 billion US dollars.
Third, the conclusionAfter entering the market after Microsoft, Apple, and Google, Amazon was not willing to show weakness. Through the demonstration of hardware and channel-based strategies, Amazon further tapped the market potential and completed the quantitative leap in the two channels of channels and functions in a relatively short period of time. But what is even more frightening is that Amazon's Alexa layout expansion is still struggling to continue...
On the other hand, Qualcomm's mobile chip solutions mostly use self-built forms, including the DF 820-based Flight drone and the upcoming 835VR all-in-one platform. This time, the introduction and compatibility with the Alexa voice system is also visible on the Alexa platform. The maturity and advantages.
As the most natural way of human communication, speech has a natural advantage over words and images. But whether voice interaction can really become popular, become a touch-screen revolutionary program, and more is "things are artificial." On the other hand, when the technical solution is so thoroughly implemented by Amazon, those vendors that have their own voice engine and dialogue system as their core advantages, really need to insist on using their own set?
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