[High-tech LED·Golden Ball Award] The low-end will kill the good product is the best capital for survival.

[Text / Gaogong LED Xiong Yuheng] 1700 square meters of awards hall, gorgeous lighting and sound, can accommodate 800 audiences at the same time, this is the scene of the LED industry "Oscar" - Gaogong LED Golden Globe Awards ceremony, a The field is about the industry's large PARTY on the upper and lower reaches of the LED.

Based on the tenet of “Finding good products and establishing a good brand”, from 2010 to 2014, the Gaogong LED Golden Globe Awards Ceremony was based on the principles of fairness, justice and openness, and decided to be a good product that can be trusted. Brand. In terms of long-term impact, these brands are increasingly becoming the backbone of each segment of the LED industry, and the leading effect is increasingly apparent.

Golden Globe Awards Sponsored Ms. Lin Linliang, Executive General Manager, delivered a speech

"Perseverance, Jinshi can be awkward." At the ceremony of the Golden Globe Awards Ceremony, a propaganda film entitled "To Pay tribute to the Dreams", through the LED industry from 2009 to 2015, the transformation and transformation, combing the industry's adherents They paid for the sweat and the achievements. Only in this industry, step by step, in order to appreciate the taste, mixed tastes.

This year, the LED industry is recognized as a good year, but the profitability of each company is very different from its own estimate at the beginning of the year. "Approx. 4,000 LED companies disappeared, especially lighting companies. By 2018, the number of enterprises may disappear by half." Dr. Zhang Xiaofei, chairman of Gaogong LED, spoke of the current development difficulties in the LED industry.

Award ceremony

In the field of upstream epitaxial chips, Dr. Zhang Xiaofei said that in 2015, the chip company's operating rate was very high, more than 85%, but many companies did not make money. Because chip production increased by 60%, while output value only increased by 8.3%. In the future, the chip market will gradually become clear, and the market share will be concentrated in several large enterprises.

In the field of packaging, according to GGII research, nearly 200 packaging companies have disappeared. Judging from the data of various financial reports, the gross profit of the packaging manufacturers has shown a steady trend. Basically maintained at around 25%. In the next three years, listed packaging companies will survive well, and enterprises with an output value of less than 300 million yuan without differentiated products will be difficult to survive.


Award ceremony

How to make differentiated products for market demand, and insist on innovation can be achieved. Therefore, the Technology Innovation Awards have become the most important and most competitive awards in this Golden Globe Award, covering many areas including chips, packaging and equipment. Xiaofei Ge said, "The low end will die in the next three years." Is your product well done? (Part of the Golden Globe Awards list)


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