Tridonic logo products help build Starbucks brand image

Starbucks hopes that his store logo will be integrated with the overall environment, in conjunction with the warm, dim, and strong coffee concept of the cafÃ©, rather than the pursuit of brightness. The bright logo will not be incompatible with the warm atmosphere of the entire Starbucks cafe. Therefore, the uniformity of LED products and the softness of color temperature are two very important considerations.

The threshold of Starbucks coffee is marked by metal, and the surface of the white acrylic sheet is the main form of light transmission. Divided into Chinese, English fonts and round Starbucks LOGO, the thickness is basically set at 8 cm. The round Starbucks LOGO light box is divided into two forms: single-sided illumination and double-sided illumination.

According to the process requirements, Tridonic's recommended solution is TALEXXchain P540-CLA DL (color temperature 6500K) optical chain, with the application of TALEXXconverter constant voltage driver.

At present, the color temperature deviation of the TALEXXchain P540-CLA series modules is controlled within the range of MacAdam5, and the perfect color temperature consistency ensures the rigorous and professional image of the Starbucks brand. The 6500K standard daylight white color temperature is bright and soft, complementing the warm atmosphere of Starbucks.

The marking processor places a partition in the middle of the light box, and the LEDs are mounted on both sides to illuminate the two sides. In combination with the characteristics of the TALEXXchain optical chain of 155Â°, the arrangement distance of the LED modules can be stretched to 10cm. The surface remains uniform and without spots. This solution not only solves Starbucks' requirements for the aesthetics of the logo, but also greatly reduces the cost of LEDs.

(This article is contributed by Rui Gao)

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