Smart Bracelet is one of the most widely used and marketable products in the current wearable device form, and of course the most spoiled product. The guest watched the smart bracelet. In February 2012, the first generation of smart bracelet products of Nike+FuelBand was born, including Fitbit, Jawbone up, Microsoft smart bracelet, etc., which promoted the development of the market and limited the follow-up to a certain extent. Thinking.
Because the smart bracelets launched by these brands are basically for some data monitoring of sports and fitness, to a certain extent, they affect some followers when they enter the wearable device industry, and they choose to refer to these products. Evolution. This has formed a market appearance, and most of the smart bracelets are similar in terms of product appearance, product functionality, and even product marketing packaging. At present, the market of the entire smart bracelet seems to have entered a homogenous competition state, and product innovation is a little weak. In-depth thinking leads to the emergence of the “homogeneous†phenomenon of smart bracelets, which are mainly hidden in five aspects:
First, the mentality of making quick money
This may be a common phenomenon in the short-term of this era. Some entrants, or entrepreneurs, fall in love with "speed and passion", hoping to use a faster imitation model and hope to quickly accumulate the first with the help of new industrial concepts. Bucket of gold. Under the dual factors of rapid “get rich†and the imperfect industrial chain, it will inevitably lead to the difference between the results and expectations of some products after the market is launched. This phenomenon is not limited to the current wearable device industry, and it exists in most of our current business activities, but this behavior will gradually “shuffle†with the development of the industry and the natural power of the market.
Whether it is a large enterprise, a powerful technology company, or a small entrepreneurial team lacking resources, when entering the smart bracelet industry, they are essentially on the same starting line, and they are faced with technology, resources, talents, etc. Absent. Under the current situation of such an industry, the inevitable result of rapid development is "homogeneity." In the absence of industry direction and foundation, in order to achieve differentiation, it is necessary to think more calmly to explore the differentiation of products, rather than "fast." It is very normal for the industry to have some twists and turns in the development process. With the help of the market forces, it can be revised and eliminated, and finally it can grow up healthily.
Second, the blur of industry cognition
Why is the current smart bracelet getting together in sports and fitness monitoring? In fact, this is not a problem of the smart bracelet product itself, but an entrepreneur's own problem. In other words, our perception of the emerging industry of wearable devices is still in a state of ambiguity, and there is a lack of deep thinking about the nature of wearable devices and their application scenarios. However, this is also the development stage that any industry must undergo, including smartphones, and it has also expanded into today's application scenarios after years of development and exploration. The smart bracelet is currently in such a stage. Since most people are focusing on the application of sports and fitness, entrepreneurs lack exploration for a wider and deeper application.
It is precisely because we are cognizant about the industry that most practitioners follow the path of the giants to explore. The result of this kind of painting gourd will inevitably lead to a “homogeneous†situation. With the discussion and exploration of the smart bracelet industry in recent years, it has gradually formed a clearer understanding of the value, significance and application scenarios of smart bracelets. This will promote the smart bracelet industry again at a certain level. development of. With the deepening and strengthening of the awareness of smart bracelet products by industry practitioners and the intensification of market competition brought about by the health monitoring of the sports industry, industry practitioners will be encouraged to explore and explore other more valuable application scenarios. The value of the smart bracelet will gradually be released and will no longer be tied to the current sports health monitoring level.
Third, the industrial chain technical restrictions
This problem can be said to have been a problem that has been plaguing everyone since the day when the wearable device industry appeared. On the one hand, because wearable devices are emerging industries, their size is relatively small compared to current PCs or smartphones in terms of market size, so in the industry chain hardware, such as chips, sensors, batteries, displays. Technology and other aspects have not been paid attention to by relevant industry chain companies; on the other hand, the lack of market application of smart bracelet products has made it difficult for entrepreneurs to obtain effective precipitation at the industrial technology level, such as algorithm technology and product technology solutions. This in turn restricts the improvement of the user experience of the smart bracelet.
At present, everyone's attention is relatively high, or the function that is relatively common is to focus on monitoring the quasi-inaccuracy and the value and meaning level after monitoring. Objectively speaking, this is actually a question of whether there is a chicken or an egg first. No industry is perfect from the beginning, and all perfection is just a relative market cognition in the technological development stage, especially for the IT industry that follows Moore's Law. The same is true for smart bracelet products. In order to obtain more accurate monitoring, whether from the design or technical level of the industrial hardware itself, or from the software and algorithm level of the product, it is necessary to continue the application process by means of the product. Corrected. The current surge in shipments of smart bracelets has, to a certain extent, contributed to the formation of the market, which in turn has promoted the advancement of technology related to the industry chain.
Fourth, the constraints of the glass door
Sports fitness monitoring is a function of smart bracelet products, but it is not the core value of smart bracelets. It can be said that sports fitness is just an additional function of smart bracelet products. From the perspective of some products on the market today, a large number of products have positioned this accessory function as the main function, which will inevitably affect and limit the value mining of smart bracelet products. The emergence of this situation is of course related to the industry's employees. On the other hand, the more important reason is related to the current non-market unplanned market dual-track transition system, which leads to the application of smart bracelet products in the application scenario. During the expansion process, especially in some of the more valuable market application developments, different levels of glass doors were constrained.
To give a simple example, today's smart bracelets have some value in replacing some of the light payment links based on NFC technology, at least to some extent, reduce the chance of bus card and subway card loss, simplify the cumbersome use process, and at the same time Added the function of sports health monitoring. Not only that, some smart bracelets have also added the function of call reminder, which effectively solves the situation that passengers miss the call due to the noisy environment during the public transportation. However, this smart bracelet that is less likely to be replaced is not a market that practitioners want to enter and will be subject to various invisible "glass doors" of the management department. However, with the continuous change of administrative management and the vigorous promotion of mass innovation in mass entrepreneurship at the national level, it is an opportunity for practitioners of smart bracelets.
Fifth, the application scenario expansion limitations
This may be the problem faced by the entire smart wear industry. In terms of application scenarios, our brains are not open enough, and more often we are developing with a mind that follows foreign giants. But for the wearable device industry, in fact, our country and Europe, America, Japan and South Korea are on the same starting line in industrial exploration. However, some giant companies in the United States have more innovative brains in industrial application scenarios than some of our domestic ones. Entrepreneurs must open some and be bigger.
In fact, the real application market of smart bracelets has not been released, such as the application in the financial payment field, replacing the city card field of light payment, such as subway, bus, taxi, etc.; instead of the door lock key, it becomes the control center of the whole smart home; Biometric identification, replacing the ID card, becomes the identification key of the human body; replacing the key of the smart car. Not only that, the smart bracelet is currently in a blank state in some vertical segmentation applications, such as tracking communication products for "friends", monitoring products for fitness enthusiasts, monitoring and tracking products for marathons, etc. .
In short, for smart bracelet products, the current industrial dilemma may not be a dilemma in the true sense, but a new opportunity for an industry. Obviously, after three years of development, the value-enhancing effect of the smart bracelet industry relying on the concept of making money is getting smaller and smaller, and consumers are gradually becoming more rational, which prompts practitioners to adopt a more rational attitude. Smart bracelet products, that is, how to convert the main functions that currently rely on motion monitoring into auxiliary functions, thereby expanding and mining more application value points. This will be a new opportunity for practitioners who are already in the field of smart bracelets or entrepreneurs who are ready to enter the field of smart bracelets.
From another perspective, in fact, the smart bracelet does not really enter homogenization, the market has not been activated, and the value is far from being effectively exploited. At present, whether it is from the level of industrial chain technology, the level of industrial technology talents, the level of user acceptance, or the level of policy and supervision, it has become better and better. For a subversive industry such as wearable devices, perhaps we have more brains, more focus on products and technology, more pragmatic in the marketing process, more peaceful in the entrepreneurial center, and a better future. Waiting for us not far away.
Self Test GFCI Receptacle Outlet
Self Test Gfci Receptacle Outlet,White Gfci Outlet,Smart Gfci Outlet,Gfci Power Outlet
Lishui Trimone Electrical Technology Co., Ltd , https://www.3gracegfci.com