LeTV Releases 6 New Super TVs No Longer Bundled Annual Fees

Once again subvert the industry rhetoric 2016 to get 30% market share

Lexus’ new CEO Liang Jun stated at the press conference that eco-TV is not a television, but an open, closed-loop, large-screen Internet ecosystem created through vertical integration of industrial chains and cross-industrial value chain reconstruction. The release of LeTV's eco-TV also means that the television industry has entered the 3.0 era. In the past, the share of the first place in the traditional TV market has never exceeded 20%, and is generally around 17% to 18%. The market share of the 2nd to 6th companies is above 10%. However, after the TV industry enters the Internet era, its share will be more concentrated, and LeTV will strive to win more than 30% of its share, becoming the absolute leader in the industry.

LeTV also released the Super TV EUI5.5 TV version operating system. The update introduced by Huang Yu, general manager of LeTV UI, is: Content Desktop: Go to APP, adopt a focus operation strategy, and switch the original carousel desktop to LIVE desktop. Desktop platform: Provides access to resources, personality management, intelligent operations, system calls and other services. Jia Yueting, chairman of LeTV Group, said in a live connection that LeTV 3 will for the first time realize bare metal sales and mass production cost pricing, ie purchase free service fees.

New changes: No longer binding content annual fees

According to reports, LeTV released its third-generation super TV, disruptive innovation, and once again subverted. Relying on LeSpot's original "platform + content + terminal + application" disruptive ecological model, we continue to create unique product experiences and higher user value through cross-border innovation. The biggest pricing feature of eco-TV is that it can be lower than the cost of mass production, because it has an eco-type profit model, with multi-dimensional, multi-level profitability, through ecological subsidies hardware.

In addition to the release of eco-TV, the LeTV officially launched the CP2C3.0 model, creating a new era of marketing. In terms of supply, from the past "buying + pre-sale" model to the "spot + pre-sale" model; in sales pricing, lower than the production cost pricing, and through the service subsidy partner model to achieve sales O2O 2.0 is the same price as online and offline products. At the same time, in the television industry innovatively provides users with the option to purchase bare metal or membership contract machines, that is, every purchase of a 490 yuan worth of music as full-screen film and television membership services, hardware prices straight Down 300 yuan, namely "one-year membership contract machine hardware pricing = bare machine price -300 yuan", "N year membership contract machine hardware pricing = bare machine price -300N yuan", LeTV defines the size of N according to the bare metal machine price of each model, Support hardware price 0 yuan.

Sales prices (bare metal):

MAX65: 8499 yuan

X55 PRO: 5499 yuan

X55: 3699 yuan

X50: 3499 yuan

X43: 1899 yuan

X40: 1699 yuan

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