The overcapacity of the LED lighting industry entering the outbreak period is not a single element that causes corporate grievances, as shown in the following aspects:
First, people do not know enough about LED
As a model of emerging energy-saving and environmentally-friendly lighting appliances and the government's advocacy of lighting products, LED has many advantages, but it is still very difficult to replace fluorescent energy-saving lamps in a short time. Fluorescent energy-saving lamps have a good performance in terms of lighting effects and performance, coupled with their long-term market precipitation, which has established a dominant position in the market. Therefore, LED is still in a relatively "unfamiliar" running-in period in the Chinese market, and the people's awareness of LED is far from enough.
Second, the bottleneck of the development of LED
LED development time is short and product maturity is not stable enough. There is no LED lighting company in the world that can achieve stable performance like fluorescent lamps. Although we make various comparisons once and for all, the unstable performance of LED lighting is manifested through the consumer market, so the ideal data is no different from the paper, and the unstable performance is the Achilles heel of the product market performance.
Third, the lack of persuasive leading brands
China's LED companies lack a benchmark brand, resulting in a lack of credibility in the entire industry. The main reason for the lack of credibility of LED lighting is that the after-sales service is not improved very well: after-sales service is not guaranteed, it is very cumbersome. LEDs with such insufficient maturity are more frequent after sale, and there is no good after-sales service system. The brand is simply a castle in the air. In the final analysis, the main reason is that there are too few LED professionals in China. If the LED repair points and technology can be as common and popular as the maintenance points and technology of ordinary home appliances, the sales of LED lighting products will not be as difficult as the tug-of-war competition. Fortunately, many LED companies in China have realized the importance of after-sales service, such as Qinshang Optoelectronics and Changfang Lighting, which have increased the construction of after-sales service system.
Fourth, foreign customers have not played a major role in the Chinese LED market.
At present, many LED products in China are mainly exported, and the discerning eyes of foreign customers have prompted the sales performance of LED products to be ineffective, and this directly affects the LED auxiliary industry. Therefore, a large number of domestic LED peripheral enterprises have overcapacity and fierce competition. In order to ensure the normal operation of the company, only the price is spelled out. In the situation of oversupply, the prices of LEDs and related peripheral products have fallen. The foreign customers see this situation, still in the wait-and-see period, this situation accelerates the washing of the Chinese LED market.
Fifth, the light source sales then shrink
Taking the light sources 3528 and 5050 as an example, the sales of the finished lamp tube is shrunk, and the 3528 light source acting on the lamp tube is sold and squeezed. Round-trip several rounds, most LED companies began to consider the production of 5050 in order to consider the survival of the enterprise. Relatively speaking, the application of the 5050 is wide, but when most companies produce and turn to produce 5050 light source, the 5050 faces the same problem as 3528. Therefore, in such a situation, the company is uncertain, swinging from side to side, in a state of weakness, and can not help but grieve. As for those speculators in the field of LED lighting, it is very likely that they will be eliminated.
LED washing is almost a foregone conclusion, and the revolutionary "battlefield" is the elite.
Shenzhen Ruidian Technology CO., Ltd , https://www.wisonens.com