When Ali used "Yun OS" to connect everything, Tencent also used WeChat to string up a huge intelligent service ecosystem. When Baidu's smart home software platform was the first to provide a complete solution for the ecological partners, Jingdong provided the intelligent hardware startup team. The “JD Smart Tea Shopâ€, which is located on the ground floor, is also open for business in Zhongguancun, Beijing. Several Internet companies are more and more like, who can win the support of the most intelligent hardware companies, who has the opportunity to become the core of the future smart home.
Many people believe that the natural genes of Internet companies make them the core of smart home platforms. However, the entire market has not yet been formed. More ecological links must be added to achieve data sharing and create more intelligence. Home products can shake this seemingly beautiful market. Who will win in the future, there is no answer in this newly opened market.
Who will be the center of the platform?
In November last year, Ali and Haier cooperated in the official launch of the smart TV, which opened the prelude of Internet enterprises and home appliance enterprises to hold a group of smart homes. Then Xiaomi officially invested in the US for 1.266 billion yuan, and then signed a strategic cooperation with Jingdong for channel sharing and smart home. , opened the rhythm of the Internet and home appliances. At the beginning of this year, Haier held hands with Meizu. The two sides hope to cooperate in the field of smart home and finance. On May 7, Tencent announced its strategic investment in TCL and Changhong, and its goal is also smart home. Internet giants and home appliance giants are swaying the "butterfly effect" of the smart home market alliance.
Liu Chunning, president of Alibaba Group's digital entertainment business group, said that the huge market prospects and explosiveness of smart homes have attracted various manufacturers to enter, so in the past two years, including telecom operators, home appliance companies, Internet giants, etc., began to deploy smart home market. Everyone hopes to embrace the smart home market with their original advantageous market as the “base†and hopes to become the core of the entire smart home ecosystem and launch a new round of staking.
In an interview with reporters, IDC China Research Director Wang Jiping said that the smart home market has just started and the overall underlying standards are inconsistent. Everyone hopes to dominate and it is difficult to reach a consensus. All kinds of giant cross-border groups will help accelerate the establishment of smart home market standards.
Alibaba Group CTO Wang Jian said to the reporter: "With Meizu, Ali and Haier as examples, Meizu products are relatively single, Haier products are very capable. Meizu's Internet model has reference to Haier, Haier's intelligent manufacturing is inspiring to Meizu Haier and Ali cooperate in logistics. Haier’s experience and ideas are also very meaningful to us. The Internet is a huge ecological chain, and we are all part of it. We need more companies to come together.†Promoting the development of the smart home industry, Must share the thinking of the Internet.
In fact, to promote the formation of the smart home ecosystem, we need everyone to have an open mind. He Gang, vice president of Jingdong, said in an interview with reporters that smart home is not only intelligent hardware, smart home appliances itself, but also contains huge data services behind it, providing intelligent services based on personalized needs of users, intelligent hardware, cloud services, big data. Integration of services, front-end interaction and more.
Cao Kaibin, president of Haibi Research, told the China Electronics News that home appliance companies have advantages in making smart devices. Internet companies have advantages in providing services, data, and cloud, but they cannot replace each other. In order to truly open up the smart home market, companies in these two dimensions are far from enough. At present, the reason why the smart home market has not been fully opened is that the lack of applications and devices that really attract users.
Although many opinions suggest that the natural genes of Internet companies may help them become the core platform of smart homes, the entire market has not yet been formed, and more ecological links must be added to achieve data sharing and create more yuan. The smart home products can shake this market. And when more elements are remitted, what kind of tilt will happen to the market at that time, and it is still too early to draw conclusions.
Which is the strong Internet company?
In January of this year, Tencent selected 200 internal test officers from 60,000 applicants. On March 3, it officially announced the launch of the "TOS" beta on its official website. In fact, Tencent’s desire to do an operating system is not the beginning today. In 2010, Tencent had this idea, but it has not been broken and made a big deal. It is because it has not yet thought about whether it is necessary to smash the operating system. During the two sessions, Ma Huateng, Chairman and CEO of Tencent, told the China Electronics News: “Tencent will focus on two things from now to the future – the linker and the content industry.†To be a linker, no doubt, OS is the necessary link to get through all the smart hardware.
On April 28th, Ren Yujun, Chief Operating Officer of Tencent Group and President of the Interactive Entertainment Business Group and President of the Mobile Internet Business Group, announced Tencent’s “TOS+†strategy at the Mobile Internet Conference. Tencent used “TOS+†to link people, devices and all services. The strategy is officially surfaced. Analysts believe that through WeChat and TOS, Tencent fully integrates intelligent hardware and mobile Internet applications and services.
At this point, BAT has a layout around the intelligent hardware operating system. Baidu independently developed Baidu cloud ROM based on Android 4.0; Ali has YunOS. But to become the core of the smart home ecosystem, only smart operating systems are not enough. From linking devices, connecting applications to connecting services, it requires a lot of grippers.
From the perspective of these Internet companies, Ali YunOS started in the mobile phone market. Starting in 2010, there are now more than 10 million mobile phone activation users. Two years ago, the Tmall smart set-top box also had a certain user base. Coupled with the “reconstructed family entertainment†strategy that was vigorously promoted last year, it has certain advantages in family entertainment, including film, television, shopping, education and other content services. But in other smart hardware areas, Alibaba started relatively late. In the dimension of smart hardware and smart home, Alibaba must invest more resources to win the right to speak.
Baidu announced the launch of Baidu's smart home software platform at the end of last year, which will provide smart home eco partners with a complete solution to promote the development of smart home ecosystem in terms of device interoperability, user operation experience, intelligent analysis and service realization. For example, in the cloud, Baidu big data and Baidu brain can be connected to provide intelligent support for user behavior data and deep learning. On the device side, users are more likely to accept interactive modes such as voice and gestures to improve user experience and intelligence. Level. Traditional manufacturers can complete the transition from traditional home appliances to smart home appliances by simply porting the corresponding modules to the devices. Through routers and the cloud, vendors with proprietary protocols and private clouds can access the platform through protocol conversion.
In addition to providing free intelligent hardware cloud on the smart home, Jingdong also brought a variety of support such as JD+ funds. On May 8th, Jingdong opened the “JD Smart Tea Shop†in Zhongguancun Venture Street, with the goal of providing relevant services to the intelligent hardware startup team.
From the perspective of strategic layout, these companies are becoming more and more like. In the previous paragraph, a better OS is provided to connect devices, and more big data services are provided on the back end, and cloud services provide support for the smart home ecosystem. Analysts believe that back-end services are more and more like, for Internet companies, who can win the support of the most intelligent hardware companies, who has the opportunity to become the "core." To win the support of intelligent hardware companies, every resource, every platform, every service has the opportunity to become the “pushing hand†to promote and realize the integration and unification of smart home. When Ali used "YunOS" to connect everything, Tencent also used "WeChat" to string up a huge intelligent service ecosystem, connecting smart homes.
Who will win in the future, there is no answer in this newly opened market.
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