Suning green home improvement dream energy-saving environmental protection trend

It was learned from relevant staff of Suning Yunshang that the sales of kitchen appliances such as hoods and stoves soared and the sales exceeded 250% year-on-year due to the impact of the spring season of home improvement; and affected by this, traditional home appliances such as air conditioners, color TVs, and ice washings. Sales also rose across the board, with a sales growth rate of 150%. According to Xu Haiyu, general manager of Suning kitchen and kitchen division, the reporter said that in recent years, “green environmental protection” and “integration” have become the new development trend of home improvement appliances, and the proportion of green environmental protection products in the overall home improvement appliances sales has rapidly increased. To this end, Suning combined with mainstream brands such as Fangtai, Boss, Siemens, Shuaikang, Samsung, Midea, Haier, AO Smith, Philips, Panasonic, Sharp, etc., through the optimization of product sales structure, strengthen the construction of channels and services, and jointly create a green environment. Home improvement new concept.

Assessed by the "appearance" and "function" kitchen "eight-piece" popular market As smoke, stoves, water heaters and other home appliances have the characteristics of disassembly, replacement is more tedious, so well integrated with the overall home design To meet the relatively long-term use requirements, home improvement consumers need to make reasonable plans in the early stage. "It is for this reason that we can see that today's home-appliance appliances are showing a trend of environmental protection and integration. The stylish and powerful 'kitchen set of eight' has been increasingly used in the pursuit of quality of life. High-end home improvement products are accepted by consumers, and this will inevitably become the development trend of the future market,” Xu told reporters.

Today's consumers have already overturned the concept of the traditional “kitchen”. The kitchen has long been more than just a small place for cooking. It has become one of the important symbols of design, fashion, and highlighting the owner's quality of life; how to effectively optimize the kitchen The perfect integration of space and kitchen has also become the focus of more and more consumers' attention; therefore, the European-style hood series with streamlined design has become the first choice for many young consumers, according to Beijing Zhong Yikang Times Market Research Co., Ltd. The data shows that in the four types of hoods with flat-top, deep-cover, European, and near-inhalation, European-style range hoods accounted for the highest share of 52%, while Suning's sales data also showed that: European-style range hood sales accounted for Nearly 60%.

In addition to the appearance, consumers have become increasingly aware of the deep-seated needs of professional cooking and disinfection of tableware. Therefore, there are aesthetically pleasing and environmentally friendly embedded products such as embedded microwave ovens, embedded electric ovens, embedded electric steamers, and embedded devices. Dishwashers have also entered more and more homes in recent years. The "Kitchen eight-piece set" consisting of a hood, stove, sterilizer, embedded products, and water purification equipment will become standard in the kitchen in the future.

Health awareness continues to increase purification products to become new enthusiasm in the market “As the majority of consumers are increasingly concerned about the health of air and drinking water, purification products including air purifiers and water purification equipment have also continued to grow in popularity recently. The growth rates of related products have exceeded the same period last year. 180%, Suning Yun-related staff told reporters that "purification products have therefore become a choice of many home improvement consumers."

According to the data released by China's environmental conditions, among all kinds of sudden environmental incidents, the proportion of drinking water safety incidents caused by water pollution has been as high as 50%; drinking water quality issues have become the most concern for consumers. In recent years, there have been rapid developments in the application of technical processes and new materials for the production of clean water products. The types of products have evolved from primary and microfiltration to ultrafiltration and reverse osmosis membranes, and the product grade space has also grown tremendously, from over a thousand yuan. The solution to tens of thousands of yuan in all aspects meets the needs of different levels of consumers.

According to relevant studies, there are more than 500 kinds of volatile organic compounds in indoor air, of which there are more than 20 carcinogens and 200 kinds of pathogenic bacteria. The major hazards are thorium, formaldehyde, benzene, trichloroethylene, etc. , And the China Institute of Standardization survey also showed that 68% of the indoor pollution is caused by interior decoration materials; air purifier is due to a good filter of dust, eliminate odors and harmful gases, double sterilization, release negative ions and other functions, so many Families and families with elderly people, children, pregnant women, newborns, and pets have joined the ranks of consumers of air purification products, further stimulating the consumption of air purifiers.

Energy-saving subsidies or will expire Suning hand in hand with mainstream brands to force the spring home improvement festival It is reported that for a period of one year, energy-saving subsidies for air conditioners, flat-panel TVs, refrigerators, washing machines, water heaters and other products will expire at the end of May. The uncertainty of whether this kind of policy is postponed has promoted the early consumption of some citizens. "I don't know if this policy will continue. If I don't continue, I'm not in a loss! Anyway, my family is renovating. There are also home improvement funds and activities in Suning. Plus, this energy-saving allowance is still very cost-effective!", A consumer interviewed by reporters at Suning stores actually represented many people's ideas.

It is reported that from now on until April 7th, Suning special unites such as Fang Tai, Boss, Siemens, Shuaikang, Samsung, Midea, Haier, AO Smith, Philips, Panasonic, Sharp and other kitchen, air conditioning, color TV, air purifiers and other mainstream brand manufacturers , through the integration of channels, factory resources for green, energy-saving products to carry out key promotions, and through ex-gratia single product, arbitrage, group purchase and other diversified forms of activity, the entire line of profit to consumers, to create the most favorable spring decoration festival.

At the same time, in order to better meet the needs of home-installed consumers of Anwei and delivery equipment, Suning Yunye has launched a VIP shopping guide. The 100 cities nationwide delivered half a day and the 220 cities delivered the next day; the urban area delivered 12 hours. City 24 hours to send equipment, 2 hours on time delivery and other services; also learned that Suning cloud business also for air conditioning, electric water heaters, gas stoves, hoods, refrigerators, washing machines, televisions, computers, mobile phones, digital, electrical appliances The 11 categories of commodity systems have developed deep cleaning, testing, and maintenance services to fully meet consumer demand for deep maintenance of home appliances.