Product portfolio adjustment Ruixuan estimated Q4 growth within 10%

In the fourth quarter of this year, Ruixuan Technology benefited from the North American year-end promotion season, and single-season shipments and revenues are expected to increase from the previous quarter. However, due to changes in product mix adjustments, the proportion of direct-lit LED-backlit TV sets has increased from the previous 10%-20% to the current 30%, and the average unit price of some models has decreased. The quarterly increase may only be within 10% of single digits, and the single-season revenue is estimated to be 16.5-1 billion yuan (NTD, the same below).

In terms of shipments, Ruixuan shipped approximately 900,000 LCD monitors in the first half of this year, and LCD TV shipments were approximately 2.1 million units. The first three quarters of LCD monitors and LCD TV shipments were approximately 1.3 million units and 3.1 million units respectively. station. Ruixuan estimates that the total shipments of LCD TVs and monitors in the fourth quarter may be close to 1.6-1.7 million units. In 2012, the total shipments of LCD TVs and LCD monitors totaled more than 6 million units.

In terms of product mix, Ruixuan's main models at this stage are 32-inch, 42-inch, and 47-inch TVs, which together account for about 60% of the total revenue. Secondly, the total revenue of 37-inch, 39-inch, 55-inch and other products is about 25%-30%. In order to expand revenue, Ruixuan re-strengthened the LCD monitor OEM business in 2012. The annual shipments were nearly 2 million units. It is expected that the OEM business of LCD monitor products will continue to expand in 2013.

Ruixuan accumulated revenue of approximately 45.3 billion yuan in the first three quarters of 2012, with a gross profit margin of 10.5% and a post-tax earnings per share of 1.55 yuan. Estimated by a 10% increase in revenue in the fourth quarter, Ruixuan’s full-year revenue in 2012 will be 62-63 billion yuan, an annual increase of nearly 10%. The annual earnings per share is expected to reach 2 yuan, an annual increase of over 30. %.

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