The AWE2018 is in full swing, with the scale of 10 pavilions, nearly 130,000 square meters of exhibition space, more than 800 exhibitors and 286,000 visitors from home and abroad, as well as many innovative new products. Outlined a "Clearing River on the River" in the home appliance industry.
Behind the prosperity, we also felt the changes in the industry and product design concepts. Looking back at the past and looking forward to the future, let us put aside the "After the Horse" on the AWE2018, and read the 2018 appliance industry through the design language and trends of the products. Where is the wind blowing?
White Power: Return to the essence of the experience
As a field of white electricity (refrigerators and washing machines) that protects people's lives, it is difficult to say that innovation is inevitable, but this year's AWE can still make us have a lot of products. The reason why innovation is difficult, because the white-light industry has developed to a considerable height in terms of technology, so the innovation of white electricity is more innovative.
This year's AWE exhibition, the author's most impressive white electric product is Haier fast-drive drum washing machine.
Compared with the pulsator washing machine, the drum washing machine has great advantages in both shape and function, and is also favored by consumers. However, if you study it carefully, you will find that although the drum washing machine saves water and clothing, its washing ability and washing time are often inferior to the washing machine. This is the difference caused by the washing principle, especially when the clothes are more, the drum is washed and washed. The effect will be more affected. Whether it is high-temperature heating or rapid defoaming, the cleaning ability can be repaired on the basis of the above washing principle.
Haier fast drive drum washing machine
Haier's fast-drive drum washing machine “divides the inner drum of the drum washing machine into two,†and has designed the driving disc at the bottom of the drum (that is, our visual back), which can run in the same direction as the washing machine. The effect of the washing and washing is retained, and the water flow agitation is formed due to the rotation of the bottom driving plate, which greatly improves the cleaning ability and greatly shortens the washing time. Most importantly, Haier's innovative design is powered by a direct-drive motor that does not change the body size of the washing machine. I only have two words “perfectâ€!
Today, when the white technology and design are so mature, Haier's fast-drive drum washing machine is indeed a bright spot, and it is likely to become the biggest change in the washing machine industry in 2018.
After talking about the washing machine and then looking at the refrigerator, if you turn to the friends of this year's AWE, it is estimated that the same conclusion will be drawn. Is the refrigerator married to "TV"? But when the refrigerator booth is displayed, there will be a smart large screen refrigerator display, no matter this. Smart screens are useless.
Beautiful ALLINSIDE AI smart refrigerator
For this trend, the author is actually more resentful. The smart big screen gives the refrigerator entertainment function. In fact, it is quite tasteless, because the home appliances that can do such things are not bad for your refrigerator; and the energy brought by the large screen Consumption, product structure design and other issues, and did not play a positive role in the refrigerator's own function - preservation. Of course, it is impossible to completely deny the meaning of the intelligent big screen. If it can identify the preservation status of the food in the refrigerator through intelligent means, and provide nutrition planning, food recommendation, online self-service purchase, automatic distribution of ingredients, etc., it is also the future. An important direction in the development of refrigerators.
In addition to the intelligentization of the refrigerator, the preservation technology of the refrigerator also has certain innovations. The technology such as “Vita Fresh Pro†of Bosi Home Appliances reflects the follow-up of the company's more refined dietary needs for consumers; while in terms of product work, Haier And Bosi home appliances are also considered by the author as a more prominent enterprise.
Bosch Vita Fresh Pro Multi Door Refrigerator
Siemens home appliances intelligent food management refrigerators gather most of the intelligent functions, and are also prominent in the fields of preservation and workmanship. It is considered to be a very eye-catching refrigerator in this year's AWE exhibition. The intelligent industry's overall landing, the author believes that the current situation is not enough, let us look forward to seeing the next time in 2018 will have more shocking products to come to us.
On the whole, AWE2018 white electricity field can be described as quite exciting, and the design subversiveness is also called brainstorming, and basically it is to serve the quality of life of consumers. It can be said that the white electricity industry is returning to the essence and experiencing the upgrade in 2018. One year.
Black electricity: OLED is unstoppable 8K
At the annual AWE show, black electricity is the most eye-catching existence, and the first time this year, the two major black power giants Sony and Philips joined, adding AWE's authority in the field of home appliances and consumer electronics.
(1) OLED is unstoppable
In 2017, OLED TVs broke out in full swing. Sony, Panasonic, Philips, Skyworth, Changhong, Konka and other manufacturers have launched new OLED TVs, which makes this round of display technology wars victory the end of the OLED. One year later, due to the improvement of the panel yield and the application of new technologies, OLED not only took the lead in high-end models, but also further lowered the price to a more reasonable price.
Sony OLED TV A8F
AWE2018 Skyworth, Konka and other manufacturers have exhibited their wallpapers to show their technical strength. Philips has integrated more glamorous technology with OLED TVs to present more diverse viewing effects. Sony, which has always been the mainstay of the high-end line, once again played the role of a price butcher in the field of OLED TV. The new TV with the price of "close to the people" is expected to further expand the potential market of OLED TV. Panasonic also brought its own OLED TV to AWE2018. Although the product was not listed in mainland China, it still brushed the “presence†in the exhibition.
Compared with the thunder of OLED, quantum dots are somewhat isolated, especially the absence of Samsung this year, making quantum dot TV appear more "deaf" in AWE2018. TCL's cinema-grade TV is good, too. It is really difficult to support.
(2) 8K first exposed
8K TV has always been Sharp's "one-man show", and in AWE2018 we were pleasantly surprised to see that 8K TVs were exhibited including Hisense, Philips, Konka and even Haier. Recently, TV is expected to increase again in terms of resolution.
As in the 4K era, the biggest obstacle to the popularity of 8K TV is still the establishment of content ecology. TV as the end of the ecosystem, in fact, can not do much, only enough players, the user is large enough to be able to force the upgrade of the upstream industry. This road 4K TV took about 5 years to get through. I don't know how many years 8K has to go?
Sharp 8K TV booth
Looking at the black products of the AWE2018 exhibition, the technical breakthrough is far more impressive than the product landing. Like Hisense's double-handed attack, the laser TV went up to the 300-inch commercial display market, and went down to the 88-inch traditional large-screen market to find more usage scenarios; the Sony A8F was even hailed by the author's peers as the most worthwhile TV of the moment. . At a time when the content ecology lags behind the upgrade of TV terminals, AWE2018 can be said to be a big stage for consumers to enjoy.
Kitchen electric power: Hyun Qi wins the intelligence into a breakthrough
With the 80s and 90s gradually becoming the main force of kitchen consumption, the concept of intelligent kitchen is more deeply rooted in the hearts of the people. This year, the chefs' electric power companies have developed high-end range hoods, dishwashers, smart ovens, etc., led by the smart model, and continue to promote the layout and marketing of high-end products, and continue to promote the overall growth of the kitchen appliance industry.
For example, Haier integrated GE and Fisher & Paykel to seize the high-end market, and the United States also joined the high-end brand AEG launched by Electrolux. In addition to Haier, Midea, Boss, Vantage and other kitchen appliances brands, this year, the kitchen appliance industry has expanded and many new brands have entered this market. It is understood that only about 500 new brands emerged in the industry last year alone.
Fangtai New Product Launch Conference
The entry of new brands has formed a more intense market competition, and the high-end market is a must for all brands. With the entry of the Internet platform and the changes in the consumption structure, industrial transformation is imperative.
Haier has come up with a smart home package solution. Vantage uses black technology to develop and innovate. The boss pushes smart kitchens, and Fang is too focused on deepening the field of embedded kitchen appliances. At this year's AWE show, each family has come up with a housekeeping experience, and also demonstrated the core strength, let us see a strong smell of gunpowder.
It is not difficult to see from the market that the adjustment of consumption structure and the shift in consumer demand in 2017 have made innovation and upgrade an urgent task for all walks of life. Catering to the new needs of consumers, kitchen appliances have also joined the "black technology" camp, using artificial intelligence, cloud storage and other technologies to create smart kitchen appliances, becoming a new trend in the industry.
In 2018, it can be said that it is a group of competitors. In the smart high-end market, it is necessary to fight the bloodshed. How to establish a firm foothold in this field, so that products are more in line with consumer use scenarios, so that intelligence becomes not a chicken rib, let the high end no longer It is synonymous with high prices and truly comes up with a user-centered product concept.
Environmental appliances: the rising of maternal and child products
China is the world's largest air-conditioning country. The annual AWE exhibition is also the time for air-conditioning new products. This year is no exception. A beautiful air machine has taken everyone's attention away.
Why is the beautiful product called air machine? Because this product combines the functions of air conditioner, air purifier and new fan, through the micro-climate visualization system developed by Midea, it is displayed through the 10.1-inch touch screen. The indicators are clear at a glance. For this product, the author believes that its concept is quite good, after all, a healthy indoor environment is not only a simple temperature, air quality and freshness is also an important reference for current quality of life. However, given that the aircraft is close to the six-figure price, it can only be said that there is still a long way to go. After all, the air-conditioning season is far from coming.
And Casa Di's Scorpio air-conditioning, the main perception of the human body hot and cold, double-cycle multi-zone air supply. Intelligently detect parameters such as heat dissipation, position distribution and ambient temperature of the human body to form an infrared thermal image, so as to perceive each person's heat and cold, and blow the comfortable wind to the user separately; through the double-circulation air supply system, the air supply area is divided into left and right There are 5 air supply areas in the upper and lower sides, and 2048 kinds of air supply modes are calculated by using big data to realize customized air supply, which improves the user's good feeling.
Casa di Scorpio air conditioning
The products of air purifiers are generally not new, but many companies have mentioned maternal and child strategies and maternal and child products. I think this is not related to the expansion of the domestic second-child policy and the expansion of new middle-class products. More representative Sharp is the introduction of this year's new mother-child air purifier FU-CJ30, small volume purification efficiency, CADR value of 300, basically hold the use of the general maternal and child room, the minimum working noise of 15 decibels, is already The range that the human ear can't receive.
In addition, more and more empty net brands have joined the new wind industry, and the new wind as a part of its industrial chain, especially wall-mounted products, there are many types. The consumer's awareness of buying new winds has gradually increased. However, the current fresh air products are also in the stage of eating and eating. It can only be said that it is still in the incubation period. Whether it will usher in the industry explosion in 2018 is worthy of attention.
Small household appliances: segmented market drives new category growth
In terms of small household appliances, the overall appearance is based on the appearance of fashion and beauty, and the inherent intelligence and practicality. Among them, the impressive small household appliance brand Rewa exhibited a variety of new automatic curly hair styling products, breaking through the manual winding method of traditional curly hair products, and determining the curl and direction of the hair through the left and right control buttons. Just put in the right amount of hair, you can have a natural curling effect with one button and ten seconds, and it is truly humanized and convenient in curls.
Panasonic small household appliances
Personal beauty products are also growing rapidly. In addition to Panasonic beauty products, LG also tested high-end beauty equipment, including face wash, skin rejuvenation, photon importer, electric surface applicator. And domestic beauty appliance brands are even more numerous, it is necessary to compete in this field for you to die.
Wireless vacuum cleaners can be described as the star products of the home appliance circle, and many domestic and foreign companies have joined the camp. In addition to traditional enterprises, Internet home appliances brands have also joined, and relying on the rapid rise of Chinese brands with products and quality, it is a great show in the field of small household appliances.
AWE2018 post-horse gun intelligent will become the trend of the times
The curtain of AWE2018 has fallen, which not only brings us all the flowers, but also guides the future development direction of the home appliance industry. With the development of intelligence, high-end, and complete sets, we will push quality consumption to another level. However, in the process of development, we have also gone through detours and roads. Product upgrades do not mean that prices are rising. How to let users experience better products and how to achieve the best in the market. This is not done by shouting slogans. .
Nowadays, the home appliance market is facing more new problems, and many Internet brands have entered, which makes the traditional enterprises a little caught off guard. Change is death, no change is death, how to achieve stability and change, cater to the post-80s, 90s consumer backbone, products not only need higher performance, but also need humanized design, create different differences from competitors Features.
In addition, we can also see that intelligence has become an irreversible trend. Intelligent home appliances have penetrated into various categories, and mainstream home appliance companies have built their own smart home system platforms. China's home appliance market has returned to the essence of market competition, bid farewell to the era of low-cost competition, and is transforming into high-end, intelligent and energy-saving through industrial upgrading.
With the continuous deepening of innovative technologies, artificial intelligence, big data, cloud computing, and Internet of Things, etc., have a far-reaching impact on the future development of home appliances. Home appliances are no longer a single orphan, more customized through the full scene of smart package, to bring users a more comfortable and convenient life, in this regard, Haier, Midea, Changhong and other brands have been at the forefront.
From the perspective of industry development, the scale of the smart market will exceed 400 billion US dollars by 2020, and its development space is huge. Whether it is traditional black electricity, white electricity, or the rapid development of kitchen appliances in recent years, they have added intelligent elements to varying degrees. In 2018, it is bound to compete fiercely in the field of intelligence.
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