At this time last year, the Chinese market was still staged a vigorous "Thousand Box War".
At that time, smart Speaker products were in the limelight, and thousands of companies participated in this industry. However, as the tide faded quickly, those who had no technical support and brand strength quickly lost the ability to resist, and the "World War I" of smart speakers came to an end.
But just like the back and forth of the tide, the market relationship of technology products always exhibits curvilinear fluctuations. Objectively speaking, the first rise and disappearance of smart speakers are only phased battles.
For example, this year we can see that the category of smart speakers and smart home entrances has not lost its value. On the contrary, the audience is becoming more and more optimistic about this market, and many vertical demand outlets have begun to open. For example, the children's market, the geek market, etc., the in-depth needs of these specific markets can only be met with AI language hardware.
After the concept of smart home life gradually penetrates the Chinese market, a new round of "smart speaker war" seems to be brewing. On the 11th, Baidu released a new AI voice hardware product, Xiaodu smart speaker, and invited Cai Kangyong, a public figure known for his emotional intelligence and speaking, as an endorsement. The price is 249 yuan, and the early adopter price is 89 yuan, today. Available from stock.
In the face of new interactive modes, technical advantages, and shocking prices, new major events in the smart speaker industry are coming.
Starting from Xiaodu's new products, we may be able to observe what is new in the "Second World War of AI Voice Hardware".
To some extent, Xiaodu's new product represents a direction. In its offensive direction, new smart home outlets and industrial rules are taking shape. Ecological development began to take shape. A mature and technologically imaginative AI voice market is slowly opening to us.
From "ability" to "mastery": AI's second awakening at home
First of all, we may have to understand why the smart speaker category has set off a trend, and why the gust of wind has not continued to blow.
AI speakers first entered people's field of vision because it replaced mobile phone operations and buttons with voice interaction, which brought a new kind of home hardware possibilities, such as smart homes, home e-commerce, voice content, etc. Wait.
However, most of the AI ​​speaker products that began to be active in the Chinese market in mid-2017 can only be equipped with very basic voice interaction systems. At this time, the voice platform is more of a voice command type rather than a dialogue type. This quickly proved to be a rudimentary technology, and it is easy for consumers to lose interest. This also caused the rapid bubble bursting of smart speaker products.
Of course, product clusters with immature technology are not useless. For example, they have opened up the market and formed product usage awareness.
Since the simple "speaking" is outdated, it is necessary to switch to a more powerful "speaking proficient". This is like why everyone speaks, but everyone agrees that what Mr. Cai Kangyong speaks is an art. With the deposition of proficient technical capabilities and solutions, Baidu DuerOS, which has been brewing for many years, has broken out new possibilities. This may be regarded as the second awakening of AI in the Chinese home market.
In the harsh Chinese home market environment, AI voice interaction is required to have true dialogue capabilities, and core propositions such as far-field awakening, multiple rounds of dialogue, and in-depth semantic understanding must be solved. These requirements are unique in today's AI technology level of DuerOS. The user’s desire for voice skills and ecological vertical content has also caused the platform to be open and ecologically empowered to the majority of developers. It has bred a systematic, shared, and hierarchical AI voice system. This is also the rapid completion of DuerOS’s industrial iteration. The reason for becoming the leader in the AI ​​voice market.
A person who can talk, and a person who is good at talking, has a completely different experience in life. The same is true for AI. Today's market does not require speakers to be able to speak, but requires speakers to be proficient in speaking, knowledgeable, good at understanding, and good at dialogue. So we saw the attack of DuerOS.
Better to talk: AI's dual business war
Why does Cai Kangyong attract people to like, but many people can only make people feel insensitive? The key point is that there is a difference in the skill of speaking. In the matter of speaking, it is true that people's double quotient is contained: knowledgeable and quick-thinking represent a person's IQ; speaking appropriately and put yourself in the situation, it represents a person's emotional quotient.
In order for AI to add IQ and EQ, from being able to talk to being able to speak well, one needs to have sufficient knowledge reserves, dialogue understanding capabilities, and ever-changing dialogue skills. In Xiaodu smart speakers, the key point is that the DuerOS skill open system is put into the market for actual combat, supplemented by the dual quotient of the iterative voice system of millions of developers.
In Xiaodu's new products, we have seen the skills platform, the widely-concerned DuerOS capabilities, begin to be connected to the product, truly displaying conversational AI skills in front of users and becoming an endless wealth of family life. For example, Xiaodu can chat with children, guess idioms, and tell stories. These abilities are the side of IQ; while using a suitable tone and voice for children, clearly understand the child’s speech, even recognize emotions, and gradually improve understanding. This is the side of EQ. .
When AI can talk about dual business, the iteration of man-machine dialogue may have just begun. The access to the skill platform may be seen as a scene in the history of China's AI voice interaction that has affected the business process.
Relying on skill development, smart speaker products can become more practical and tailor-made functional products. For example, we have seen two new models on Xiaodu, which can more directly reflect the "IQ and EQ" of AI voice interaction.
The first is the child model. According to relevant data, more than 20% of the user group of smart speakers are children. Therefore, the product itself must have strict technical guarantees for zero-distance communication with children, high-quality content, and health and safety. In Xiaodu, we can see the voice synthesis voice specially created for children: Miduo voice. And there are high-quality content, interesting skill interaction, and a healthy and safe chat mode. In this way, with high-quality AI capabilities, the companionship, language training and knowledge education that children need in their growth will be supported.
Another example is the geek mode that deals with high-intensity users. In this mode, the speaker will automatically receive the sound within 8 seconds after the end of the voice broadcast without waking up. To truly realize the continuous dialogue between people and speakers, this is an extremely advanced technology and knowledge map ability technology, specially designed for heavy AI voice users.
In addition to skills, the more important value of AI speakers may lie in linking the two formats.
More material: the dual-format battle of speakers
Conversational AI wants to have a future and occupy sufficient market imagination and user affinity. In fact, it is not just a competition for the carrier of AI technology. What consumers really need is service value. This requires entering the real offline scenes and entering the AI ​​voice devices of tens of millions of homes. Two broader formats must be connected: 1. The format of home hardware products; 2. The format of sound content.
Only when both of these are fully invoked, can AI be appropriately released and bring new growth potential. Otherwise, consumers will only pay for the hardware in the end, and will not be able to get long-term, sustainable service upgrades. The deep accumulation of content formats has also become the cornerstone of the second war of AI speakers. In this case, Baidu's layout in content ecology, as well as in-depth cooperation with music, audio content, and copyright owners can all be seen as the fulcrum for deep mining of the AI ​​voice hardware market.
Judging from the current market, Baidu’s content resources and mobile content ecology seem to be deeply coupled with AI hardware. Based on Xiaodu's own hardware such as at home and thousands of DuerOS cooperative hardware companies, Xiaodu's family service capabilities have also been fully confirmed.
The two wings of the home market and content ecology are finally intertwined. This is a new war about AI. The horn was being held in Xiaodu's hand.
Opening up for high ground: the second AI hardware war
When we discover that Xiaodu’s new hardware has begun to become a platform, a cooperative industry, and a place of interaction among countless developers, we may find that conversational AI is not a single-handed industry, and it is difficult for any company to move from the underlying platform to the platform. Skill development, and then develop a set of hardware in the market. That is neither cost-effective nor realistic, just like after the development of smart phones enters the fast lane, it is impossible to develop a set of Android for every mobile phone.
This status quo of the industry determines that in the second AI hardware war, we will not see a chaotic dance in the scattered sand mode. Instead, you will find that large platforms occupy the high ground of technology and platforms, centering on a new industry era in which the platform composition is clear and the user value continues to increase.
In this new AI hardware logic, the situation of platforms competing for the head position is very obvious. Because once it becomes a collection of platform developers, skill developers, hardware industry groups, and in-depth technology applications. The platform will become the meeting point of the entire industry, providing ecological accommodation for various AI voice hardware, different business scenarios, and different needs. Comparing Android's strategy in the mobile phone market, we can see the strategic importance of the strategic heights of the voice platform in the next.
The requirement of the strategic commanding heights is that the platform has sufficient openness and infrastructure capabilities to provide necessary support for various industrial ecological roles. After having a leading position in core technology and formulating a radical opening strategy, DuerOS is obviously closer to this role. Today's new product verification technology advantage, it can be said that DuerOS has always adhered to the dividend of the comprehensive and deep opening strategy.
At present, in the Chinese market, it is difficult to have a platform comparable to the degree of openness and prosperity of DuerOS and the depth of technology crowdsourcing. Android in the AI ​​era may be ready to come out.
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