Computer City's sellers' business declines sharply: IT industry comes early in the off-season

A few days ago, Jingdong Mall CEO Liu Qiang Dong disclosed in the microblogging: "This year the IT industry off-season arrives earlier, in the end of March the market began to shrink markedly, the computer city passenger traffic decreased by about half, off the counter also increased a lot, it is expected that the industry will have 20% -30% decline, Jingdong's notebook sales also stopped growing." Reporter's investigation found that whether it is online store, or offline store, in the market saturation and smart phones, tablet PCs under the double impact of the PC The sales of IT products represented by the industry have indeed declined.

Computer City’s seller’s income dropped sharply. Ms. Wang, who is engaged in brand computer sales at Cyberspace Plaza, told the “IT Times” reporter: “From March onwards, computer sales have fallen sharply. Now there is almost no computer city from Monday to Friday. Now many The dealers mainly rely on the old customers purchased by some companies. The personal computer business is very gloomy. Some counters are also empty.” Ms. Wang also said that in previous years, she was engaged in computer sales for a store with a revenue of 20,000 to 300,000 yuan a year. According to the current situation, there may be only 50 to 60,000 yuan. Business is not as good as January.

Ms. Wang did not only feel the same feelings as Ms. Wang. She also told reporters at the computer company in the Pacific Computer City that although each store had different conditions, the business was different. However, the traffic flow of Computer City was not as good as before. Business is also a lot worse.

Not only is it a first-tier city, but Mr. Zeng, who sells computers at Nanchang Dadi Computer Plaza, also told reporters that the computer traffic in the city is now less than two-thirds less than before, and it is hard to do business. Some netizens said: "To go to several supermarkets to see, only the salesman at the computer counter, but the mobile phone counter is very popular, a variety of smart machines and tablet computers touches a lot of customers in consultation."

PC industry sales appear "rare" decline Market research firm Gartner released data show that in the first quarter of this year, global PC sales reached 84.3 million units, a year-on-year decline of 1.1%, this is the first decline in PC sales since 2009, and previously expected growth 3%. Liang Xie, deputy general manager of CCID Consulting's IT System Industry Research Center, told the IT Times reporter that from the survey data, sales in the domestic PC (including desktops, notebooks, and netbooks) industry also showed a rare year-on-year in the first quarter of this year. Decline.

Why PC sales decline? Liang Shuming said that there are two main reasons: First, the entire PC industry entered rapid growth after the financial crisis last year, thus restraining the market demand in 2011; Second, currently, the PC and related products market is entering a saturation period, while the new update The replacement cycle has not arrived yet, so the overall PC market has entered a downturn.

Li Yi, a consumer electronics expert, also believes that not only PCs, but also MP3, MP4, DC and other products have entered the market saturation period, so the overall growth rate has slowed down. At the same time, the rapid growth of products such as smart phones and tablet PCs has also inhibited the demand for PCs and related products. Photographing, music, and document processing functions of smart phones will affect the sales of MP3, MP4, and DC products; tablet computers will directly grab the market space of netbooks, and at the same time, the sales of notebooks will also play a certain degree of delay.

Liu Qiangdong expects that the phenomenon of stoppage of computer sales will improve slightly in July, but he expects the IT industry's days will be hard for the next few years.

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