Refrigerator and Refrigerator exports declined slightly in the first half of the year

In the first half of 2012, it was a terrible half year for the global economy. Affected by this, exports of refrigerators and freezers declined slightly in the first half of the year. Through export analysis, it can be seen that the export category structure has not changed substantially. China’s exports are still dominated by small and medium-sized refrigerators. The small refrigerators slipped so much that they affected the entire export market.

From our product analysis of refrigerator freezer exports, at present, small refrigerators, especially electronic or semi-conductors that do not use compressors, have sharply decreased this year. It is expected that this trend will continue to be maintained in the latter part of the year. Manufacturers take into account factors such as profit. Will push new features, high energy efficiency, more energy-efficient, larger refrigerator products, but China's exports of small refrigerators accounted for a proportion of the structure of the situation is difficult to change in a short time.

However, some companies performed well in some regions, such as the Americas market, the Japanese market, and the African market. Some companies have introduced overseas brand strategies with high quality mid-price and high-quality services, while others have opened up new market channels, and the number of mainstream channels has entered the market. Profound increase. In addition, in the first half of the year, the air-cooled refrigerators have grown significantly. With the addition of a refrigerator with a drinking fountain function, A + + is more popular than products with higher energy efficiency. Ice-cold products are developing in four directions: preservation, environmental protection, health, and intelligence.