Apple's 2013 first quarter revenue or decline

According to foreign media reports, well-known US analysts released Apple’s performance forecast for the first quarter of fiscal year 2013. He forecast that due to the impact of new product launches, Apple’s profit in the first fiscal quarter of fiscal 2013 will decline.

The report pointed out that Apple's fiscal first-quarter revenue is expected to reach 53.1 billion US dollars in fiscal 2013 (Apple's own expectations of 52 billion US dollars, the industry average is expected to be 54.5 billion US dollars). For Apple, interest rates are still an unknown and important factor in the near future. The 36% predicted by Apple's management is also 8.7% lower than the 44.7% in the first quarter of fiscal 2012. This will make it difficult for Apple's diluted earnings per share to grow.

Judging from the sales of unit products, Apple’s sales of Mac in the first quarter of fiscal year 2013 will reach 5.2 million units (approximately the same level as last year). Apple's Mac sales growth will remain slow, mainly because Apple computers and smart phones continue to meet the new computing needs of consumers. It is expected that with the promotion of the holiday shopping season, sales of portable computer products will increase by 10%, while sales of desktop computers may drop by 30%.

Apple’s iPad sales in the first quarter of fiscal 2013 will reach 22.4 million units (an increase of 56% year-on-year). The report predicts that Apple’s iPad sales in the first quarter of fiscal year 2013 will hit a new record high. Apple's iPod sales in the first fiscal quarter of fiscal 2013 will reach 12 million units (down 16% year-on-year) and iPhone sales will reach 47.8 million units (an increase of 39% year-on-year).