The radio and television bureau foreign drama New Deal aims to suppress video sites

A few days ago, some media exposed that the SARFT will soon introduce a new foreign drama management policy, mainly including three parts, one is the number of restrictions; the second is the first trial after broadcast, territorial management; third is a unified registration. The three policies work together and it is estimated that many netizens will have to be angry enough to start training online. As we all know, the Broadcasting Bureau has not always been a popular role, but it has great power in its hands. Therefore, video sites and TV stations have to obey the Bureau of Radio and Television. This time, SARFT intends to come up with something?


As we all know, in recent years, overseas dramas represented by "Heirs," "You From the Stars," and "Big Bang" have a large number of fans in China. One of the important reasons why these plays are deeply loved by the public is the realization of synchronized broadcasts at home and abroad, and since many TV dramas are shot and broadcast, they can be seen for the majority of the chase dramas. The overseas drama is obviously the most temptation.

Since this is the case, SARFT should continue to promote the overseas broadcast of overseas dramas at the same time. Why do we have to introduce a policy of "binding?" And if it is the first trial broadcast, it means that synchronous chase drama will become history, which will inevitably lead to strong user dissatisfaction, is not SARFT internal chase drama?

This is interpreted by the SARFT. The purpose of the review is to eliminate a series of adverse effects. However, this statement is not convincing. If you want to strengthen the review, it seems that there is no problem with a set of reviews. Why shouldn't you have to review the video before playing it?

As we all know, video sites used to hype concepts such as “single broadcast” and “exclusive” in the past. Moreover, due to the ability to broadcast new productions of overseas dramas in the past, this has made video websites earn enough attention and traffic. Of course, income is also rising. Now that the New Deal has come out, the speculation can basically stop cooking. After all, everyone has played a big discount on the timeliness. As early as one day and one day later, it is only fifty steps and laughing hundred steps. More importantly, this will most likely affect the entire video industry's revenue, because restrictions on overseas broadcasts will inevitably lead to the loss of some users. Without traffic and user support, advertising revenue will certainly be affected. In this context, video sites can only negotiate with foreign content parties, reduce the introduction of the price of the relevant repertoire to reduce costs, if the price of this foreign drama is still high, that sooner or later will become a tasteless video site.

Therefore, some people say that the SARFT has made it clear that it is to protect the vested interests of certain TV stations. Imagine that everyone has gone to the video site to watch a big drama. How can certain TV stations' ratings be guaranteed? Is advertising selling?

Of course, this new policy is not harmful to everyone, at least it may give birth to a large number of "gray" video sites, such platforms are low-cost operation, can be shot one for another place, and because the investigation is relatively difficult It will inevitably spring up. This part of the video site will divert users and traffic of large-scale video sites, so it will also be regarded as a thorn in the eyes of video sites. Under the trend of interest, this bucket fight will be very exciting. And what is the so-called "pros and cons for fishing"? In addition to the TV station it seems difficult to find a third party.

Thirdly, for the majority of chasing operas, it is obviously unrealistic to chase operas on large-scale video websites. There are only two ways to consider them. First, some grey video websites may satisfy their needs; secondly, If there are friends or classmates overseas, they can download it and send it over, and then use social tools such as WeChat and SNS to communicate and share it. This seems to be no problem. Perhaps when the New Deal comes out, there will be a variety of Raiders on the Internet to solve the problem of simultaneous pursuits.

Therefore, I believe that the SARFT's New Deal should be irresponsible and not simply to strengthen supervision. At the same time, I also believe that the vast majority of Internet users' IQ will be better prepared for such new policies than they are. The impact is minimized.

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