The new overseas drama network broadcast management policy has recently sparked heated discussions. Video sites are proud of their side-by-side advantage of “zero time differenceâ€, and they will no longer be able to access the Internet next year. Chinese and foreign co-productions and self-produced dramas have become independent choices.
Self-made drama on foreign drama blank
"External orders" appear to the website as "the other boots" that have finally come down. As early as 2012, SARFT issued the “Notice on Further Strengthening and Improving the Management of the Introduction and Broadcasting of Overseas Film and TV Dramasâ€. Today, it requires that “the introduction of full-length play seasons should be previewed and replayedâ€, and the number of TV dramas that can be introduced in 2015 is The 30% of the number of domestically produced dramas newly broadcasted in the previous year can be seen as a further refinement of the relevant notice. At the 2015 annual program marketing conference held at the end of major websites, the overseas film and television dramas that were promoted as key highlights in previous years disappeared, indicating that the industry has already made full psychological preparations and content reserves. Young domestic doctors, intern trainees, I am a special soldier, and why is it silent?
The number of domestically produced TV dramas is huge, and it is impossible for a website to “contract.†In addition, there are viewers who appear dark horses. Overseas programs are welcomed by young netizens. Can they be grafted? Tudou, which focuses on young people and builds young people's cultural brands, has chosen to cooperate with Japanese and Korean production companies to control their premiere rights. Tudou invited the hot-drama "Night Night Canteen" to produce a "midnight taxi" which received great acclaim. Therefore, in 2015, there will be a new Sino-Japanese co-production drama "woman's club". Teng Huatao, who has directed "The Lost Love for Thirty-Three Days" and "Dwelling", will shoot "Fauvism School" for Tudou. The slogan is to create "the late-night canteen of flowers". "Theshow Hanxiubang", which Tudou cooperated with Korean TV station sbs, has become the first Chinese and South Korean cooperation multinational music hitting program. "On an interactive live broadcast platform, Chinese fans can vote for the first time and decide that their favorite idols are popular in Korea." Music ranking."
Video site iQiyi released rhetoric: “In 2015, self-made dramas cost more than TV dramas, and the investment in self-made variety shows exceeds that of TV stations.†Offshore crime dramas and fantasy dramas are limited, and self-produced dramas fill in gaps. Next year, the number of iqiyi net dramas will reach 500 episodes, 30 episodes and 15,000 minutes. "Tomb Notes," "Gasket Games," "Mental Psychiat," "Ghost Blows," and "Living Goodbye"... The name of the show is known, and it is inextricably linked to suspense, spidey, and fantasy. "Tomb Notes" invested 5 million yuan per set. Ceo Gong Yu also announced that it will use a 50 million yuan fund to award a good screenplay.
More ferocious advertising marketing behind
Overseas shows have always been the target of advertising for high-end consumer goods such as automobiles. This type of program is less, will it affect advertising revenue? Video sites have long been countermeasures, and Internet users will usher in a more aggressive and pervasive marketing campaign next year.
Alibaba Group recently announced that it has introduced new technologies to support new video marketing models such as Youku's "seeing and buying" and potatoes "playing goods." “Buy as you see†As the name implies, when consumers watch videos such as TV dramas, movies, and animations, they can click on the products that appear in the video to purchase without having to jump out of the viewing environment. And "play goods" gives the merchants the opportunity to self-market, businesses can create their own fun product promotion video, attracting consumers' attention and purchase. You Yawei Group Chief Marketing Officer Dong Yawei said that this move will eventually achieve "screen-shop, content-to-market, and advertising-to-sale."
E-commerce website JD.com sponsored iQiyi's self-made reality show "Falling in Love with Supermodel". In addition to the common brand name and advertising patch, supermodel players dressed in the program are sold in Jingdong, depending on the chain technology. Broadcast throughout the whole time, also achieved "seeing and buying." This form has been summarized by the industry as “content-based productization,†and “transforming high-quality content into products through lifestyle modes, scene orientation, theater types, and packaging and implanting will be the mainstream trend.†â€
Self-made drama on foreign drama blank
"External orders" appear to the website as "the other boots" that have finally come down. As early as 2012, SARFT issued the “Notice on Further Strengthening and Improving the Management of the Introduction and Broadcasting of Overseas Film and TV Dramasâ€. Today, it requires that “the introduction of full-length play seasons should be previewed and replayedâ€, and the number of TV dramas that can be introduced in 2015 is The 30% of the number of domestically produced dramas newly broadcasted in the previous year can be seen as a further refinement of the relevant notice. At the 2015 annual program marketing conference held at the end of major websites, the overseas film and television dramas that were promoted as key highlights in previous years disappeared, indicating that the industry has already made full psychological preparations and content reserves. Young domestic doctors, intern trainees, I am a special soldier, and why is it silent?
The number of domestically produced TV dramas is huge, and it is impossible for a website to “contract.†In addition, there are viewers who appear dark horses. Overseas programs are welcomed by young netizens. Can they be grafted? Tudou, which focuses on young people and builds young people's cultural brands, has chosen to cooperate with Japanese and Korean production companies to control their premiere rights. Tudou invited the hot-drama "Night Night Canteen" to produce a "midnight taxi" which received great acclaim. Therefore, in 2015, there will be a new Sino-Japanese co-production drama "woman's club". Teng Huatao, who has directed "The Lost Love for Thirty-Three Days" and "Dwelling", will shoot "Fauvism School" for Tudou. The slogan is to create "the late-night canteen of flowers". "Theshow Hanxiubang", which Tudou cooperated with Korean TV station sbs, has become the first Chinese and South Korean cooperation multinational music hitting program. "On an interactive live broadcast platform, Chinese fans can vote for the first time and decide that their favorite idols are popular in Korea." Music ranking."
Video site iQiyi released rhetoric: “In 2015, self-made dramas cost more than TV dramas, and the investment in self-made variety shows exceeds that of TV stations.†Offshore crime dramas and fantasy dramas are limited, and self-produced dramas fill in gaps. Next year, the number of iqiyi net dramas will reach 500 episodes, 30 episodes and 15,000 minutes. "Tomb Notes," "Gasket Games," "Mental Psychiat," "Ghost Blows," and "Living Goodbye"... The name of the show is known, and it is inextricably linked to suspense, spidey, and fantasy. "Tomb Notes" invested 5 million yuan per set. Ceo Gong Yu also announced that it will use a 50 million yuan fund to award a good screenplay.
More ferocious advertising marketing behind
Overseas shows have always been the target of advertising for high-end consumer goods such as automobiles. This type of program is less, will it affect advertising revenue? Video sites have long been countermeasures, and Internet users will usher in a more aggressive and pervasive marketing campaign next year.
Alibaba Group recently announced that it has introduced new technologies to support new video marketing models such as Youku's "seeing and buying" and potatoes "playing goods." “Buy as you see†As the name implies, when consumers watch videos such as TV dramas, movies, and animations, they can click on the products that appear in the video to purchase without having to jump out of the viewing environment. And "play goods" gives the merchants the opportunity to self-market, businesses can create their own fun product promotion video, attracting consumers' attention and purchase. You Yawei Group Chief Marketing Officer Dong Yawei said that this move will eventually achieve "screen-shop, content-to-market, and advertising-to-sale."
E-commerce website JD.com sponsored iQiyi's self-made reality show "Falling in Love with Supermodel". In addition to the common brand name and advertising patch, supermodel players dressed in the program are sold in Jingdong, depending on the chain technology. Broadcast throughout the whole time, also achieved "seeing and buying." This form has been summarized by the industry as “content-based productization,†and “transforming high-quality content into products through lifestyle modes, scene orientation, theater types, and packaging and implanting will be the mainstream trend.†â€
Recommended installation sofa butler Download: http://app.shafa.com/