The iPhone 7 was released for more than half a month, and the lucky local tyrants have already got a new one. According to Apple's official price, iPhone 7 32GB, 128GB, and 256GB versions are priced at 5388, 6188, and 6988 yuan, respectively, and the corresponding iPhone 7 Plus is based on an increase of 1,000 yuan. In the case of improved performance, the price is basically the same. Keep the same with the previous generation.
Now that the problem has arisen, what is the cost of a new generation of iPhone? Did Apple really sacrifice profits?
The disassemble analysis report released by the market research company IHS Markit shows that the material and manufacturing cost of the 32GB iPhone 7 is US$224.8 (US$649), which is about 18% higher than that of the iPhone 6s released last year, and the cost only accounts for the selling price. About 35%.
CNN has given more detailed information. The battery cost is about 4 US dollars, the cost of the camera component is 26 US dollars, the motherboard is 74 US dollars, the loudspeaker is 11.5 U.S. dollars, and other parts (such as sensors and basebands, etc.) are 117.5 U.S. dollars. The screen and motherboard are the two most expensive parts.
In this way, the total cost of a 128 GB iPhone 7 is 292 US dollars (approximately RMB 1948), and the price of iPhone 6 is only 31.5% of the retail price. Of course, there is still a large amount of software and R&D costs that cannot be estimated.
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