The smart wearable market is hot. In China, Xiaomi still ranks first in the smart watch market. Huami Technology Huangwang said that the development of the smart wearable industry is divided into two stages, and is currently in the second stage. The first stage is 2013-2014. Many global startups (including Huami, fitbit, jawbone, pebble, etc.) started the first round of high-speed running competition with the support of a large number of huge venture capital. The competition was very intense. By the end of 2014, the global wearable industry was the result of winning Chinese Huami and American Fitbit.
The second phase of 2015-present: Apple, Samsung, Huawei and other giants entered. The winning Fitbit is listed in the US, and Huami has become the first smart wearable company in China with the second largest market share in China. At this stage, the world's leading brands, large-scale mobile phone companies with global channels are entering and competing, indicating that the smart wearable industry is the second largest sunrise industry with great potential in addition to the smart phone industry.
According to a research report released by market research company IDC recently, China's wearable device market shipments in the second quarter of 2016 were 9.54 million units, up 13.2% from the previous month and up 81.4% year-on-year. Among them, the basic wearable devices represented by wristbands, children's watches and smart running shoes increased by 92.1% year-on-year, and smart wearable devices based on smart watches increased by 3.4% year-on-year.
The smart watch market has not really started to be surprising, but more unexpected changes in the competitive landscape of manufacturers. Among the top five vendors, Xiaomi still tops the list, but its market share has fallen from half of the country to 30.1%. Shipments were 2.87 million units, a slight increase of 4.3% year-on-year.
Happy, small genius, Apple and 360 are ranked 2-5, with the top five vendors occupying a market share of 58%.
IDC believes that in 2016, China's wearable device manufacturers will gradually go to overseas markets. For example, when I went out through the US Kickstarter crowdfunding website, I received more than $2 million in support from 9,955 people in a month, becoming the number one smart watch in the wearable category of the site; Chinese bracelet manufacturer bong took Purchase orders for 3.8 million sports bracelets of Thai Telecom's subsidiaries. The move of Chinese manufacturers to overseas markets is gradually attracting the attention of the global wearable device market.
In the second quarter, the global wearable device market shipped 22.5 million units, a year-on-year increase of 26.1%. Among them, the leader's Fitbit shipments were 5.7 million units, a year-on-year increase of 28.7%, and the global market share was 25.4%.
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