What is beauty? Hegel said that aesthetics and beauty are the emotional manifestations of ideas. This is a very imaginary concept and it is very exciting, but at the same time the power of aesthetics is also a kind of quiet listening. In such an era of commercialization of entertainment, aesthetics as a kind of elegant spiritual enjoyment was applied to the various layouts of business. The variety of sports cars sprung out of blood, combined with the visual principles of aesthetics, even with McDonald's brand logo Are deeply conscious of the user's psychological aesthetic.
In the age of experience-driven economy of consumer upgrading, smart products are facing new opportunities for development. With a homogenized science and technology circle, design aesthetics has become a new competitive force. The 2016 China Consumer Electronics and Consumer Electronics Expo was recently held in Shanghai. The venue is even more new and exciting. The design brings unique visual inspiration to our unique inspiration, and science and technology put us into the convenient life with the intelligence of the front end. What kind of sparks will happen when aesthetic design and smart technology collide?
In the age of consumption upgrade, "aesthetics" became a business
With the improvement of material living standards, people's individual needs are increasingly being excavated. When spending, they pay attention to fashion and the pursuit of individuality, and are no longer blindly conceived. This is particularly evident in China's current largest consumer groups - the post-85s and the 1990s. Unlike their parents, their consumer behavior is no longer obedient, but they are increasingly pursuing personalization and differentiation. Appearance needs and functional requirements It was placed in an equally important position.
In addition to the exhibited products of this Expo, there are not only a large number of products with deep scientific and technological foundations, but also a very shocking appearance. However, in terms of the overall situation, it becomes a stretch, and the combination of design aesthetics and technology as a whole is totally natural. Not much, this is the direction that should be adjusted in the context of the reform of supply side.
Of course, although this product that combines technology and aesthetics is not particularly large, it cannot be said that Samsung's second-generation quantum dot TV, SUHD TV, is an extremely positive example. The new SUHD TV is focused on every minute. The details, through the removal of the back screws and the use of water backplane, etc., truly achieve 360 ​​° no dead angle design. This time, Samsung's second-generation SUHD QD TV will also raise the picture quality to a new level. It not only uses the world's only environmentally friendly cadmium-free, 10-bit second-generation quantum dot display technology, but also uses the 1000-nit HDR technology to provide higher brightness and darkness contrast to the image, setting a new standard for TV brightness. In terms of detail performance, the second-generation SUHD TV can even show up to one billion kinds of purest colors.
In the era of the future must be the era of beauty, science and technology is in a relatively balanced state, such as the current smart phone, the overall technology is generally equal, this time design aesthetics as a new variable will become an important magic weapon to change the market structure. Of course, design aesthetics is not merely a surface metaphysical thing, but is rooted in the genetic level of the brand's roots. The United States needs visualization, and the beautification of the product interface is only a means. The pure visual beauty is beauty, but it is only a misunderstanding of "beauty," and it needs more of a story. A product with feelings can be beautiful. The product reveals the author's thoughts and ideas. This is the beauty of the product. The orange beauty is only beautiful because of the inspirational story of the elderly.
When the combination of ease of use and feelings is the most beautiful product. It is a product and it is an artwork. The Samsung mobile phone is an example. The design is simple and easy to operate. A user who has never used it can easily get started. The simple and simple beauty of the Avenue reveals the ingenuity of the designer.
In the future of the US commercial commerce ecosystem, the proportion of design aesthetics will become higher and higher, and it will even become a decisive factor for the rise and fall of a product. As the popularity of intelligentization increases, the family as an important user scenario will also face new ones. Subversion and pattern reshuffle.
Living Room Economy: Fashion Design Will Lead the Future
According to British media reports, according to the latest report released by Credit Suisse, the income of Chinese households has increased significantly in the past six years, and this trend will continue. China is expected to surpass the United States in 2020 to become the world’s largest consumer. market. According to the growth of household income and the expected growth of the economy, China’s private consumption capacity can account for 23.1% of GDP, which will exceed the ratio of 22.9% in the United States.
The development of “living room economy†has gradually become a common understanding. The potential value of excavating a living room will become one of the major new directions in the next 3-5 years. Therefore, we will see more and more participants enter the “living room economy†and the whole industry chain will usher in a period of rapid development. The development of the "living room economy" will bring about the reconstruction of the entire industry chain, and it will also produce rich new business models and new models, creating a large number of investment opportunities.
In terms of home decoration, the decoration has become more luxuriant, and compared with the increasing level of decoration, household appliances and other supporting facilities pale in comparison with supply-side reforms. On the basis of technological progress, the design is more fashionable and personalized. No border, 360 degree flexibility, curvaceous will become the main direction of future development. For example, Samsung's proud curved screen design is a qualitative breakthrough, objectively speaking, the entire industry's process speed up several stages. Diversified intelligence The appearance of home appliances provides possibilities for the diversification of home decoration.
The potential market for the living room economy has a trillion-plus potential market and its potential value is no less than the PC Internet and mobile Internet. In the period of great economic development in the living room, profitability of the profit model will gradually shift toward design aesthetics, which will become one of the most anticipated market segments in the market, and will therefore be one of the most elastic sectors.
Of course, you can never wait for the wind to come and build a windmill. In terms of design aesthetics and technology, the reason why Samsung emerged was not because of cuckooism before the exhibition but because of long-term brand precipitation. Samsung is the best in the world. Screen design and manufacturing companies are the main promoters and manufacturers of curved screen technology. Samsung, which has both panel, technology, and sales advantages, has been leading the TV industry for 10 years. According to surveys, among consumers who are interested in buying curved TVs, Samsung’s brand preference is over 50%. In addition to its core supply chain and product advantages, Samsung is the only company in the world that currently integrates hardware and smart operating systems.
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High face value often means more attention and recognition, superb appearance design is more likely to attract attention, especially in this impetuous era, the choice of home appliances is often a person's electronic business card, its value and grade often represent A person's taste. Users buy goods, but they want emotions. The current market is not the buyer's buyer's market, but the market for identities and sympathizers. Get the people's heart and get the world. The commercial nature of the product was once very important, but it can only be basic now. Nowadays, the self-fulfilling needs of some people are no longer oppressed by reality, and when they are released, they become businesses related to people's hearts. The United States, to meet the "heart" needs, is a solution to consumer upgrades. In the era of economic experience, how smart homes design aesthetics with the right gesture “hands in hand†has become an important turning point in the outcome of today’s products.