The high threshold of medical technology and the scarcity of resources on the other hand make large companies more inclined to cooperate with startup companies. More often than not, what we see is a scenario where startups and big companies go hand in hand, even borrowing traffic from giants to realize their value.
Tencent and Ali have already entered the medical field. Based on the company's "gene", they have also embarked on different medical roads.
Tencent Internet + cooperation division medical director said to Lei Fengwang: “In mobile medical care, 'mobile' is Tencent’s advantage, but in terms of 'medical', Tencent is still learning how to walk.†“Half-time commitment to cooperation "Partnership", Chairman of the Board of Directors of Tencent Ma Huateng has positioned the company's future development. Based on the rapid development of Teng Ai Medical, cooperation with more medical companies can also achieve the "connection".
On May 28, 2014, Alipay officially announced plans for the “Future Hospitalâ€. According to this plan, Alipay will open its own platform capabilities for medical institutions, including account systems, mobile platforms, payment and financial solutions, credit capabilities, anti-cattle anti-fraud capabilities, cloud computing capabilities, and big data platforms to help hospitals It has become more efficient in the era of mobile internet.
At present, the hospital is in the second phase. In this process, payment is the most basic part, including increasing payment efficiency, opening up medical insurance, providing more payment channels, and resolving funding channels.
Lei Fengnet has visited and understood several medical startup companies that have close cooperation with Alipay and WeChat to provide start-up companies who are willing to enter the company with advice on how to embrace the thigh.
Method one: open interface, settled in life service circle
The open interface is the agreement between the big company and the startup company. The former provides traffic portals and brand exposure, and the latter provides corresponding service support.
On August 22, WeChat's city service launched a unified registration platform. For the partner micro-medicine, this is a ‘additive’ to the water. Zhang Guimin, director of public relations for Micromarketing Marketing, told Lei Fengwang: “The core of the cooperation between the two parties is to allow users to easily enjoy the convenience of life brought about by the development of the Internet.â€
“The positioning of the registration platform is better to connect patients and hospitals, to facilitate patients to seek medical treatment, to avoid unnecessary waiting and running. Medical services and medical information is a very professional and serious topic, the sharing of information can certainly play a greater value, However, information security must be pre-conditions.†The medical director of Tencent Internet + Cooperatives Division told Lei Fengwang that in the process of cooperation, Tencent has also played its own value of “connectingâ€, bringing in numerous users and types of information. Life services are linked to allow users to enjoy convenience.
In addition to the registration platform just launched, WeChat's city service portal also carries other medical services, including vaccination enquiries and online health insurance payment functions. Three generations of technology is the partner of WeChat and Alipay's vaccination function. It can cooperate with these two companies and can be described as "the rain is exposed."
In April of this year, the three-generation vaccine application "Saodou Miao" formally cooperated with Alipay. In the near future, the vaccine inquiry function was also on-line with WeChat. Three generations of people have worked closely with both companies. Chen Honglin, the Brand Manager, also has a lot of insights.
She believes that Alipay and WeChat both want to provide more practical services to their users, but the barriers to entry in the field of vaccination are higher, which is not the same as in the general medical field. “The depth of understanding of the business in this field The thickness is very critical.†This again confirms that the technical threshold mentioned by the former Lei Feng Network (searching “Lei Feng Net†public number) is an important reason why large companies choose to cooperate with medical startup companies.
In addition to the needs of technology and resources, current affairs hot spots also play a role in fueling the crisis. The Shanxi Vaccine Incident in March this year raised the attention of the whole society to vaccination, and it also promoted the cooperation process between the two parties to some extent.
The advantages of open interfaces are obvious. Traffic portals allow users to quickly develop awareness of startup companies. With the help of large company platforms, they can also save users' learning costs. For existing applications, the amount of active and retention has not been affected. However, there are still some uncertainties as to whether this part of the users cited through the interface will become deeply active users of Snapbean Seedlings.
Excluding the competition, there are also many similar competing products on the market. Taking vaccines as an example, there are currently about 100 mobile phone applications and competition is fierce. If WeChat cooperates with other vaccine companies at the same time, will it cause the exclusive advantage of the Saplings to be lost?
In response, Chen Honglin told Lei Fengwang that "Compared with other competitors, our products were already based on the needs of different regions in the initial design. At the beginning, we also carried out a national layout." Faced with competition, Sprouts does not have much concern, and even welcomes more powerful competitors to enter and believes that the open interface will enable more people to understand the new model of “Internet + Vaccinationâ€.
Method Two: Outsourcing Technology Cooperation
This year, WeChat and Alipay have launched the Medicare mobile payment function. In the 17 pilot hospitals publicized by the Bureau of Humanities and Social Affairs in June this year, Alipay obtained access authorization for 16 of these hospitals.
Since last September, Alipay has already communicated with the Humanities and Social Affairs Bureau. After obtaining the license, Alipay did not “go it aloneâ€, but instead handed over the responsibility for the payment of the medical insurance payment function to Guangzhou Yunyi Technology Co., Ltd. And this is the way YunMei and the big companies work together – providing technical support and project operations for the payment process.
Cloud Medical Technology COO Lin Jiebing told Lei Fengwang that the process was not as simple as imagined. Four government and public institutions were involved, including Shenzhen Human and Social Bureau, Shenzhen Medical Management Center, Nanshan District Health and Family Planning Commission, and cooperative hospitals; There are four system vendors, including Alipay, HSI Systems, HIS Systems, and Cloud Medical Technology.
“In this process, cloud medicine is a bridge that bridges multi-party cooperation, providing stable system service support, and operations after the service goes online. Alipay, on the other hand, provides easy-to-use payment tools and the introduction of future eco-service applications. jobs."
Lin Jiebing believes that mobile medical care as a tool-based product requires the team to efficiently guide users to use products and related services to bring users offline to offline. "The relationship between Cloud Medical Technology and Alipay is a complementary partnership. We are more demanding to be ourselves and become the best partner in the industry."
Wang Bo, general manager of Ant Financial Services, also said to Lei Fengwang that Alipay welcomes companies with high-quality medical service capabilities in the medical field to reach users through the platform and reach service requirements.
Method 3: Because of the "local" measures, it should not change
Teng Ai Medical is actually an important part of Tencent Internet Plus. Its main representatives are:
Hardware + service: “Sugar Doctor†blood glucose meter incubated by Tencent employees;
Software: Doctor Teng Ai App.
Take Dr. Teng Ai as an example, it is a doctor platform tool based on WeChat public number management. The doctors platform certified on WeChat can quickly customize the public number homepage through the Teng Ai Doctor App. This year, Dr. Teng Ai’s signing of a cooperation agreement with the nine doctor groups is a strong proof. Tencent is based on "Public Account + WeChat Payment," and combines WeChat's mobile e-commerce portal to optimize the connectivity between doctors, hospitals, patients, and medical devices, expand medical information channels, and facilitate communication among various entities.
At present, Alipay has changed from a simple third-party payment tool to a one-stop lifestyle platform and strives to cover all aspects of the user's life. Lei Feng Wang learned from Wang Bo that Alipay's urban services mainly involve two directions. One is the popularization of mobile payment for medical insurance, and the other is providing more value-added services for women and children.
According to the survey, most of the women and children are behind young parents. From the point of view of life and payment habits, they are very dependent on the mobile internet in their daily lives, and are also accustomed to online payments, regardless of whether they are pregnant or children’s health problems. Seek service through the Internet. At present, women's and children's hospitals account for 15% of "future hospitals." Among the group of women and children "future hospitals", 90% are 80-90 post-parents, and the average visit time is reduced by half.
Therefore, if you feel that your company is not suitable for open interfaces or technical services, start-up companies with unique medical resources can also try to buy tickets on the premise of a reasonable assessment of the advantages of large companies.
It is of course a good thing to be able to work hand in hand with big companies, but Lei Fengnet also learned from the exchanges that it is difficult to avoid the “big company†issues, such as the intricate internal structure and the complexity of organizational structures, which in turn led to a long process of approval and cooperation. The speed has caused some problems.
However, this is still "at an acceptable level." An industry insider who has co-operated with large companies also said that "in fact, all the key points lie in the importance attached to the project by both parties. The more attention is given to the project, the easier it will be to mobilize the internal resources of the company. "Regardless of the actual situation, it is the top priority for the project to gain resources and support.
And this is also what we hope to see.
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